Make Your Card the One Customers Use More.
COrE helps financial institutions increase card engagement by intelligently positioning their card within a unified credit experience.
COrE iOS app preview · Sample cards and data. No payment is made.
Customer choice.
Flexible purchase funding.
Customers can choose whether to use COrE AI. When enabled, it selects a linked card for each purchase based on the type of purchase, eligible card benefits, and the customer’s saved preferences.
Customers who prefer to set their own funding order can leave AI off. Purchases then follow their preferred allocation stack. Enabling AI does not change that saved order.
Give customers a reason
to choose your card.
Banks, credit unions, and card issuers could offer customers promotional rates and rewards through COrE. The example below shows how an issuer could encourage customers to move a card into allocation slot 1 and use it for purchases.
Encourage customers to use your card.
Your institution could offer a promotional APR for a limited period when a customer moves its card into allocation slot 1 and uses it to fund new purchases only.
Hypothetical campaign, not an available offer. No issuer partnership or promotional rate is implied. Any future offer would require issuer approval and published terms. A purchase funded by another card would not qualify.- Promote rates, rewards, and card benefits.Send offers to customers who qualify for a promotional purchase rate or additional rewards.
- Reward customers for using your card.Tie an offer to your card staying in allocation slot 1 and funding new purchases.
- Track which offers lead to purchases.Track offer activation, placement in slot 1, purchases funded by your card, and card usage.
Institution performanceILLUSTRATIVEIllustrative metrics, not actual COrE or institution results.
Proposed institution experience. Outcomes remain to be validated.
Intended benefits to evaluate through a pilot.
See how COrE
works for your institution.
Ask the COrE team to walk you through the wallet, AI Optimizer, and customer campaigns.
COrE is in development. A demo request starts a conversation and does not commit your institution to participation.
Connect your platform
with COrE.
Work with COrE to connect your platform, payment services, or issuer accounts.
Tell us what you want to connect and what your team needs.
COrE Credit Network connects existing credit accounts across participating financial institutions. Customers control which cards fund their purchases.